Soli Project / CONFIDENTIAL

[6] 최종 요금제 및 수익화 전략

Final Pricing & Monetization Strategy

01

B2C 3-TIER PRICING TABLE

Detailed comparison

Tier
Price
Target & Features
Free (찍먹)
Free
3 sheets, anonymous access, core 4-part player
Monthly (실버)
6,900 KRW/mo
High-friction decoy
Annual (골드)
39,000 KRW/yr (~3,250/mo)
High-value main subscription
Lifetime (마스터)
99,000 KRW one-time
5060 choir members who dislike recurring billing
02

UNIT ECONOMICS & MARGIN ANALYSIS

Cost breakdown & net profit

COGS

Server Cost per sheet upload: ~80 KRW

Hetzner VPS + LLM Vision Correction + R2 Storage

Platform Fee

App Store Fee (RevenueCat + Apple Small Business):

15%

Lifetime Pass

99,000 KRW - 14,850 KRW (15% fee) - 12,000 KRW (150 sheets avg)

= 72,150 KRW (72.8% Net Margin)

Annual Pass

39,000 KRW - 5,850 KRW (15% fee) - 4,000 KRW (50 sheets avg)

= 29,150 KRW (74.7% Net Margin)

03

5060 TARGET PSYCHOLOGY & MARKETING HOOKS

Psychological hooks and price anchoring

Psychological Hook

Avoidance of "Social Exclusion/Shame" during Sunday choir practice

Price Anchor

Contrast "99,000 KRW for a lifetime of ease" vs "1 hour of offline vocal lessons (50,000 - 100,000 KRW)"

04

PHASED B2B PIVOT (SaaS EXPANSION)

Church choir SaaS model

B2B Plan

B2B Church Choir SaaS: 490,000 KRW/year billed to church admin

Feature

Direct syncing of sheet uploads from Choir Director dashboard to member devices

05

ADD-ON UPSELLS

AI-powered premium features

AI 1:1 Vocal Pitching Coach

2,900 KRW/month or per-credit add-on

Analyzes frequencies (F0) to point out flat/sharp notes

Soli Project

Yoonjae Song